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“I am delighted to welcome the Adani Group and GMR onboard on our Ultimate Kho Kho journey,” said Tenzing Niyogi, CEO of Ultimate Kho Kho. “This is certainly a strong step forward for Ultimate Kho Kho becoming a sports movement.”
Adani Sportsline, a part of the Adani Group, is associated with many sporting leagues, including the Gujarat franchise of the Pro Kabaddi League, the Indian Boxing League, and the UAE’s upcoming T20 League. “We have always believed that the best way to promote homegrown sports and build engagement across the national audience is to adopt a professional, structured approach,” said Pranav Adani, director at
. “Our experience with the kabaddi and boxing leagues gives us confidence that the Ultimate Kho Kho League will do wonders for this much-loved traditional sport.”
GMR Sports owns 50% of the Delhi Capitals franchise of the Indian Premier Leagueand the UP franchise in the PKL. GMR has picked up the Telangana team in Ultimate Kho Kho, to tap into the popularity of the sport in South India.
“At GMR Sports, our aim is to promote sports amongst youth, connect with the community at large and build a supporting ecosystem,” said Kiran Kumar Grandhi, corporate chairman of GMR Group. “Since its inception, over 15 years ago, the company has done pioneering work in growing popular sports such as cricket and other indigenous sports like kabaddi and wrestling across India and overseas.”
The inaugural season of the kho kho league was postponed due to the Covid-19 pandemic. It is now scheduled for later this year.
The league has the backing of the Kho Kho Federation of India and has signed Sony Pictures Networks India as its official broadcasting partner.
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